In just over a year, ZIERER’s Drifter has travelled from Finland to Japan, the United Kingdom and the Netherlands, showing how one ride concept can take on four very different identities.
The story began at Särkänniemi in Finland, where Drifti opened in 2025. Three further installations followed: POP’N DRIFT at Tobu Zoo in Japan, Zuma’s Hovercraft Adventure at Chessington World of Adventures in the UK, and Duinrell Drifter at Duinrell in the Netherlands.
At the heart of each installation is the same interactive concept. Nine two-person gondolas accommodate up to 18 riders, with passengers able to control the drifting movement themselves using a lever. This interactive element gives riders control over the drifting movement, while the attraction’s design allows each park to create its own theme and visual identity.
From Rally Cars in Finland to Popcorn in Japan
At Särkänniemi, rally-style vehicles complement the drifting movement and give the original installation a clear motorsport identity.
In Japan, the concept looks completely different. POP’N DRIFT at Tobu Zoo features a colourful popcorn-themed centrepiece, airboat-style gondolas and integrated LED lighting. The ride mechanics remain the same, but the visual experience has been adapted to its new setting.
The Drifter Comes to the UK
At Chessington World of Adventures, the Drifter has become Zuma’s Hovercraft Adventure, part of the World of PAW Patrol.
At Chessington, the Drifter takes on a completely new character. The ride has been reimagined as Zuma’s Hovercraft Adventure, with hovercraft-style vehicles and PAW Patrol theming creating a playful family experience within the new World of PAW Patrol. As the UK’s first Drifter, it offers another example of how the same ride concept can be given a distinctive identity to suit its surroundings.
Drifting Comes to Duinrell
Duinrell Drifter opened at Duinrell in the Netherlands in May 2026, bringing the attraction back to its automotive roots with nine rally-style cars and an experience built around guests choosing when to drift.
Duinrell has also taken the concept beyond the ride itself, organising the first “2.4 Hours of Duinrell”, a playful take on the 24 Hours of Le Mans in which nine teams competed in a 144-minute Drifter challenge.
One Platform, Four Identities
From Finnish rally cars and Japanese popcorn to PAW Patrol hovercrafts and Dutch motorsport, the four installations show how differently the same ride platform can be interpreted.
The interactive drifting experience remains at the heart of each attraction, while the vehicles, centrepiece, lighting and storytelling can be adapted to each park.
Four parks, four very different stories — and one Drifter connecting them all.
Interested in Bringing the Drifter to Your Park?
If you would like to explore how the ZIERER Drifter could become part of your park, get in touch with JNELC. Our team will be happy to discuss the possibilities and help you find the right concept for your location.
